Allied Esports will partner up with architecture and engineering firm HOK to open esports retail venues.
The first venue is planned to be opened in the Mall of Georgia later this year as the esports entertainment company looks to expand their business.
Jud Hannigan, CEO of Allied Esports, explained the decision in a release, stating: “With our first-of-its-kind on-mall esports venue initiative, we had the opportunity to meet with the best in the design business, and we were impressed from the start by HOK’s experience, resources and overall enthusiasm for this project.
“We are thrilled to be able to unveil this design to gamers in the Southeast as we continue to develop infrastructure and experiences for our growing network.”
HOK have recently worked on the Mercedes-Benz Stadium and the State Farm Arena in Atlanta, USA, while they also have experience collaborating in an esports environment.
Rashed Singaby, Senior Designer at HOK, added: “We’re excited for the opportunity to bring Allied Esports’ vision for this unprecedented concept to life. Allied Esports has been at the forefront of innovation in the industry, and this partnership will help define the future of the esports experience for competitors and spectators.”